‘The wealth of societies in which the capitalist mode of production prevails appears as an ‘immense collection of commodities’; the individual commodity appears in its elementary form. Our investigation therefore begins with the analysis of the commodity’.
Capital Volume 1: Karl Marx
‘In societies where modern conditions of production prevail, life is presented as an immense accumulation of spectacles. Everything that was directly lived has receded into a representation’.
‘The spectacle is not a collection of images; it is a social relation between people that is mediated by images’.
The Society of the Spectacle Guy Debord
Commodity Fetishism 