Script…is pitilessly dragged out into the streets of advertisements, and subjected to the brutal heteronomies of economic chaos…Before a contemporary finds his way to opening a book, his eyes have been exposed to such a blizzard of changing, colourful, conflicting letters such that the chance of penetrating the archaic stillness of the book are slight. Locust swarms of print, eclipsing the sun that city dwellers take for intellect, will grow thicker with each succeeding year.
__ Walter Benjamin, One Way Street
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